10 reasons why your brand needs Custom T-Shirts
As a business owner or marketer based here in Central Florida, custom t-shirts might not be your top priority while you focus on building your brand and increasing awareness. However, custom t-shirts are an excellent tool for marketing and promoting your business. Many charities, organizations, brands, and community initiatives use custom t-shirts to drive awareness and grow recognition.
Benefits of Custom T-Shirts for Small Businesses
Every small business owner knows that attracting new customers is essential for growth. This is typically done through advertising and marketing campaigns via radio, social media, TV, or print. However, certain advertising channels may be too expensive or tedious for your small business to manage…. But that's where custom t-shirts come in! Custom shirts are an affordable, long-lasting way to promote your business, build brand recognition, and develop your company culture. Additionally, custom apparel can be an extra revenue source as you grow your customer base. Here’s how custom t-shirts can benefit your small business:
10 reasons why your brand needs Custom T-Shirts:
Offers Evergreen Marketing and Advertising
Unlike other marketing campaigns that need constant updates, custom t-shirts offer lasting promotion. A simple design with your logo can drive people to your business long after the shirts have been printed. The shirts you sell or give away today will remain wearable for years, giving your marketing efforts significant momentum. People will see your name, branding or slogan at the gym, school, store, events and more.
Increases Room in Your Budget
Custom t-shirts are an affordable marketing method with long-term benefits. While there is an upfront cost, they last a long time and are one of the most affordable promotional items to invest in. Ordering in larger quantities can reduce the cost per shirt, and once you have an initial design that you can make a staple marketing asset, the reordering becomes cheaper and easier. These versatile promotional t shirts can be used as employee uniforms, promotional gifts, or competition prizes.
Creates Ideal Professional or Casual Uniforms
Uniforms create unity and a consistent look for your team. Custom t-shirts are affordable and easy to use as professional uniforms. They are comfortable, easy to work in, and available in various sizes and styles. Whether you opt for professional polo shirts or casual t-shirts, they can suit different events or daily use. Consider additional custom apparel like scarves for colder weather to maintain a year-round uniform.
Helps With Brand Awareness
Custom t-shirts can significantly boost brand awareness. When employees wear branded uniforms at work, it helps identify who they are and who they work for. Wearing these shirts outside of work can further promote your brand among friends, family, and the public. Participating in local events like cleanups or food drives while wearing branded t-shirts can help your business stand out and show community involvement. Branded t-shirts worn by the public at various events can also help your brand reach more people.
Develops Brand Recognition
Custom t-shirts aid in brand recognition by making your brand more recognizable and trustworthy. When people frequently see your brand on t-shirts, it builds familiarity and curiosity, potentially leading to increased sales. Combining custom t-shirts with social media and traditional marketing campaigns can reinforce your brand and boost recognition.
Provides an Additional Revenue Stream
Selling custom t-shirts with your logo and slogan can create an extra revenue stream. Consumers loyal to and passionate about your business may be willing to buy branded t-shirts. Consider creating seasonal or holiday-specific designs to appeal to a wide range of consumers. Selling branded t-shirts also increases brand awareness and recognition, leading to more sales.
Leads to Giveaway Opportunities
Custom t-shirts are great giveaway items that customers and clients will appreciate and use. You can hold a soft opening and give away a limited number of free t-shirts to attract customers and generate word-of-mouth. Social media competitions offering custom t-shirts as prizes can boost visibility and create interest in your business. At corporate events, seminars, conventions, or conferences, t-shirts can be handed out to attendees, used as competition prizes, or added to swag bags.
Builds Company Unity
Custom t-shirts can create a sense of community and unity among your team, promoting teamwork and communication. If t-shirts aren’t suitable for daily work wear, they can be used at casual company events or on specific days. You can have one shirt color for everyone or different colors for each department, depending on your team size and structure.
Boosts Employee Morale
Custom t-shirts can boost company morale by showing employees that you value them as representatives of your company. This tangible show of support can enhance their performance and engagement, helping your business outperform competitors.
T-Shirts can be sentimental
T-shirts can become someone’s next “FAVORITE SHIRT” Meaning that they will wear it more than others. The fit, feel, graphic or message can be so engaging that the person feels more comfortable or even more proud to wear it all the time. In a year a custom t shirt can generate hundreds… to thousands of impressionz.
What to Consider When Looking for a Custom T-Shirt printer
Custom t-shirt printers (especially here in Orlando) can seem like a dime a dozen. Most shops just copy others and say that they are capable or offering the same “Quality” or services. The truth is…the actual process is pretty tedious, laborious and expensive to do … especially if you are trying to do it right. Like any industry, the cheaper company is probably not the best company to use, and even if you get a deal, will they be able to do it again and again in the future?
The same can be said for the most expensive company, it may not necessarily be the best product quality or experience…just more expensive in the end.
As a consumer, you have to do your homework and find the best fit for your project and see if the company will be a fit for your brand both short term and in the long run.
Here are a few things to consider when shopping around for a local T-Shirt Printer:
How Long has the company been around for?
Do they have an actual location? Office? Store?
Can you see examples of their offerings?
Do they use premium blanks?
What type of printer are they considered? Contract Printer, Retail based, Design Agency, Small Shop, “T-Shirt Store”, A Freelance T-shirt guy or A print at Home “I know a guy” start up?
Do they have Creative Design Services? Or do they just Print whatever you bring?
Do they print in house? Can you see their equipment and production floor?
Are they environmentally conscious? Eco-Friendly?
Do they have an actual TEAM? Sales Reps, Artists, Printers, Managers etc.?
Are they upfront, honest with you, clear on the art variables, total costs and delivery dates?
Is morale and atmosphere exciting and creative when you are there?
Are they eager to help or enhance the outcome? Or are they just order takers?
Do they really love to print T-shirts? Or are they just trying to make a buck in this industry?
Are there any guarantees in working with them?
Do you see a fit for your brand long-term?
Truth is, not all printers are the same. You should aim to work with the one who is serious about the outcome and wants to do their very best for your brand long term.
We hope you found this information valuable and we look forward to working with you and bringing your project to life!
Order Custom T-Shirts from Hittn' Skins and you will see the clear differences!
Get started today and grow your brand with unique custom promotional items!